The film has grossed about Rs 240 crore in just 10 days of worldwide theatrical business and may touch the staggering Rs 300 crore figure,
according to most trade pundits, by the time it finishes its run.
'3 Idiots' has overtaken Aamir's own film Ghajini's collections, which held the previous record of the biggest business done by films in the post-multiplex era.
The film, apart from breaking Indian domestic market records, in this time has also emerged as the highest Bollywood earner even in the overseas markets. The film has done well in multiplexes as well as single screens despite its seemingly English title, which is considered a detterent in single-screen markets.
The film has given exhibitors a huge relief. Managing director of G7 Cinemas Manoj Desai said, "2009 had been very bad for exhibitors but 'Paa' and '3 Idiots' came and saved us. In fact '3 Idiots' has created history at the box office and I can easily call it the new Sholay of Bollywood."
"In many ways this is a mysterious success. Everyone knew that this film might do well but this is enormous and cuts across various segments. It has come during one of the darkest periods of Indian box-office history," a trade insider said.
'3 Idiots' has overtaken Aamir's own film Ghajini's collections, which held the previous record of the biggest business done by films in the post-multiplex era.
The film, apart from breaking Indian domestic market records, in this time has also emerged as the highest Bollywood earner even in the overseas markets. The film has done well in multiplexes as well as single screens despite its seemingly English title, which is considered a detterent in single-screen markets.
The film has given exhibitors a huge relief. Managing director of G7 Cinemas Manoj Desai said, "2009 had been very bad for exhibitors but 'Paa' and '3 Idiots' came and saved us. In fact '3 Idiots' has created history at the box office and I can easily call it the new Sholay of Bollywood."
"In many ways this is a mysterious success. Everyone knew that this film might do well but this is enormous and cuts across various segments. It has come during one of the darkest periods of Indian box-office history," a trade insider said.
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