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Saturday, December 19, 2009

"Avatar" midnight screenings pull in $3.5 mln

Director James Cameron's big-budget film "Avatar" took in $3.5 million at its initial midnight screenings on Friday in the United States and Canada, ticket tracker Hollywood.com Box Office said on Friday.

In April 2008, in a windowless Los Angeles warehouse where Howard Hughes built his airplanes some 70 years earlier, James Cameron, in a hockey jersey and jeans, was doing something élite directors do not do — holding a camera. "Why can't I see anything?" he yelled from an apparently empty warehouse floor to a small crew huddled over computer monitors in a corner. "Oh, oh, oh, I'm in the monster's head!" Cameron backed up, and a peek through his camera lens revealed blackness giving way to a thick and vivid rain forest where a tall, blue, alien version of Sigourney Weaver was battling the monster whose head had just blocked the director's view. On the warehouse floor there was no rain forest, no monster, no Weaver — just a bunch of guys and their computers. But Cameron's camera was allowing him to shoot inside a virtual universe of his own creation. He swooped in over the monster's shoulder and entered the world of Avatar.

Read more: http://www.time.com/time/magazine/article/0,9171,1945338,00.html#ixzz0a8WlhqMk

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